Graypants

Graypants

Building a Brighter Web

Development

Graypants
Graypants

A decade of brilliance

Graypants has been brightening the world around them for over a decade now, and with that experience comes a brand that is robust, well-defined, and instantly recognizable if you’ve ever seen their work. While they’ve had a website pretty much since the beginning, it had become bloated and out-of-sync with their crisp and modern brand image. Graypants’ in-house design team had a clear vision for what their site should be, and we set out to help them make it happen.

Lighting the path forward

We had a unique set of challenges to overcome in refreshing Graypants’ site. For starters, there was a very active e-commerce ecosystem already in place, for which we needed to minimize downtime as much as possible. Further complicating the situation was the fact that Graypants’ two primary markets (Europe and North America) are on essentially opposite schedules. Finally, we were on a time crunch – a big trade show was approaching quickly, and marketing materials were already prepped for URLs that didn’t exist yet.
 
In spite of these challenges, we were able to deliver on-time thanks to some top-notch collaboration between our two teams, and the result is an online experience that truly reflects the beauty, simplicity, and elegance of the Graypants experience.
Graypants
Graypants

Vibrance at any angle

The bold and beautiful aesthetic of Graypants isn’t by chance or accident – they’ve  got a seriously killer design team with a penchant for excellence and consistency. Beginning with their brand guidelines, we worked together to develop looks and layouts that translated to every screen and device, ensuring that every user is treated to a consistently refreshing and beautiful experience.

Graypants

An illuminated presence

Remember earlier when we said Graypants’ site already had a robust e-commerce ecosystem? In addition to a traditional shop, the site also serves as a dealer locator, a resource for vendors and installers, and as a hub for information on the beautiful and extensive custom installs the team has done. Because of project constraints, we couldn’t afford to take this all offline and start from scratch.

We worked with Graypants to incrementally improve the biggest problem areas of their site without nuking the existing content and structure, making performance and design upgrades at every turn while retaining the core of what works best for them. The result? A beautiful web experience that extends Graypants’ brightness even farther towards their next horizons.